Global marketing 是這學期最愛的課之一。雖然作業多到想殺人,但整體而言是 MBA 到目前為止,最讓我有「大開眼界」之感的一門課。

這回老師出了一個有趣的作業,叫做「天堂與地獄」。網路上一直有流傳這樣的一段話:

Heaven is where the cooks are French, the mechanics are German, the policemen are English, the lovers are Italian and it is all organized by the Swiss.

Hell is where the policemen are German, the mechanics are French, the cooks are British, the lovers are Swiss and it is all organized by the Italians.

短短幾行字,卻清楚描述出歐洲各國人的優點與缺點。

這回老師要亞洲、南美、與非洲的同學各想出一組類似的描述。亞洲區的還滿有趣:

< Heaven >
 Negotiator Chinese (因為見人說人話,見鬼說鬼話嗎?)
 Police  Singaporean
 Chef  Japanese, Thai
 Driver  Singaporean
 Wife  Japanese girls
 Husband  Shanghai guys
 Politician  Malaysian and Singaporean
 Singer  Filipino (Benny唱歌不知好不好聽?)
 Basketball Players  Chinese
 Mathematician  Indian
 Craftsperson  Japanese
 Football  Korean (感覺有點諷刺啊!)
 Badminton  Indonesia
 Cricket  India

< Hell >

 Negotiator
 Japanese
 Police  Indian
 Chef  [we think most of Asian cuisine are great!]
 Organizer  Indonesian (會天下大亂吧?)
 Driver  Indian (Cam的計程車都是小印在開耶)
 Wife/Girlfriend  Thai (你確定是"girl" friend嗎?)
 Husband  Korean guys (女性同胞會鼓掌讚同吧?)
 Politician  Indonesian, Thai
 Singer  Japanese (有很糟嗎?)
 Basketball Players  Filipinos

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